This course aims to provide students with the necessary knowledge and skills to operate as an administrator in a company whilst at the same time being able to manage the social media and digital marketing needs of that company. This skill set is an asset to any small or medium sized business without a standalone marketing department. This specialism will assist any company with modern online presence for business purposes.

  • Information and Communication Systems 5N1952 – Create a data capture form. Describe methods of securing data e.g access control, passwords, authentication etc. Explore data protection legislation. Use a range of common ICT terminology including server, dumb terminal, LANs etc.
  • Communications 5N0690 – Acquire the writing skills needed for the workplace, learn to speak fluently and coherently in a professional setting, develop interpersonal skills and have an understanding of the impact of ICT on society.
  • Spreadsheet Methods 5N1977 – Produce a spreadsheet that meets a simple design specification and is fit for purpose. Learn a range of spreadsheet features such as data and cell formatting techniques, conditional IF statements, financial, date and time functions. Generate a variety of types of graphs from spreadsheet data. Automate routine multi-step tasks through the creation, execution and management of simple macros.
  • Database Methods 5N0783 – Use MS Access to create databases from design specifications under a time constraint. Learn to manipulate information from  databases and retrieve and output in report format
  • Work Experience 5N1356 – Planning, preparation and reflection on work placement. Job finding strategies, CV and personal statement preparation, interview skills. Practise employability skills with a view to future planning
  • Desktop Publishing 5N0785 –
  • eBusiness Studies 5N1369 – 
  • Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
  • Web Authoring 5N1910 Build professional websites using HTML, CSS, WordPress and video editing techniques

Additional Training

  • Microsoft Outlook Workshop (online training): This workshop demonstrates how to use the internet to compose, send, receive and store electronic mail to include attaching a file to an email and managing email folders.  It also facilitates the learner to explore areas related to browser-based email systems including demonstrating the use of at least one current email software package for example: compose, send, receive, reply, forward, print, store electronic messages and open file attachments, attach a file to an email message and create and manage mailboxes and transfer messages to and from relevant mailboxes.  Furthermore, learners develop an appreciation of email etiquette as regards: content, length, style and tone of composed messages and they set up a web-based email account
  • Data Protection (online training): This Data Protection Workshop gives learners an overview of GDPR. The workshop examines what GDPR stands for and gives an understanding of the current data protection rules and obligations.  The learners also receive information on the types of data, the terminology associated with GDPR, the penalties with breaches, storage of data and general do’s and don’ts regarding data.

Leaving Certificate, LCA or QQI Level 4. Mature students are exempt from Leaving Certificate requirement. CERFL proficiency at B2 for access to Level 5 courses for those whose first language is not English.  All applicants will undergo a processing stage during which further information will be gathered in relation to their application.  An offer of a place on this course is contingent on the applicant meeting the entry requirements set out here and satisfactory completion of the processing stage.

Excellent progressions opportunities including:

  • MTU Cork: Business (MT550)
  • UCC: Commerce (CK201) (QQI Maths required which, as an option, is available in the college in the evening)
  • CCOC: Progress to 1 of the CCOC Advanced Business Specialisms, subject to entry requirements being met.

Excellent progression opportunities to other Higher Education colleges. Special arrangements in place with MTU Cork (CCPS), MTU Kerry and SETU(Waterford) for preferential entry for College of Commerce students. Up to 390 CAO points for any Institute of Technology can be attained by successful completion of this course. See  Progressions for details.

Social media hubs, sales and marketing, marketing communications, online retail sector, general office administration.

  • Duration: September to May
  • Fees: €300 including QQI examination fees. (Medical card holders exempt from €50). See payment for details.
  • Certification:
    • QQI Level 5 Certificate in Information Processing 5M2067
    • QQI Component Maths 5N1833 (available as option in evening for learners requiring Maths for progression).
  • Work Experience: Students undertake a block work placement of 2 weeks in an office environment.

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