If you see yourself with a future in Marketing, then this course is the course for you. If you enjoy an industry that is dynamic and evolving, you can commence your career here. The course can also be used as a preuniversity option with excellent progression links, some of which are listed below. Learn how the 4 Ps; product, price, place and promotion work together in today’s digital environment to give the customer what they want. Students participate in Institute events and site visits. The course is enhanced throughout, with added value, as Google Analytics, Google Adwords and Video Editing are integrated into the subjects that you will study.

  • Advertising 5N0748 – Look at research and marketing strategy in concept development and presentation  and the importance of planning the advertising campaign. Compare the use of traditional with digital media in promoting brands in advertising. Explain the role of the Advertising Standards Authority and other agencies in the industry.
  • Behavioural Studies 5N1351 – Examine the role of organisational psychology in understanding the situation of the buyer in the marketing environment. Explain core psychological concepts, e.g .attitudes, culture, socialisation, the influence of groups on behaviour and the importance of the role of family on behaviour.
  • Web Authoring 5N1910 Build professional websites using HTML, CSS, WordPress and video editing techniques.
  • Statistics 5N2066 – Understand data, data collection and compile statistical information. Identify and implement appropriate means of presenting data. Analyse and interpret statistical information and learn how to use statistics for work and life
  • Entrepreneurial Skills 5N1951 – Learn the skills relevant to the theory and practice of entrepreneurship and adopt an entrepreneurial approach to business and or social innovation activities, operating independently while under general direction.
  • Digital Marketing 5N1364 – Choose appropriate e-tools to implement a digital marketing strategy. Plan a digital marketing campaign from inception to completion. Evaluate the effectiveness of campaigns using analytical e-tools. Outline the stages of analysis, development, implementation and control of digital marketing campaigns. Use e-tools including web analytics, social media monitoring, social bookmarking to monitor digital marketing campaigns.
  • Marketing Practice 5N1400 – Conduct a SWOT analysis. Develop a marketing plan for a specific product or service. Examine the life cycle of a range of products including new product development. Explain the elements of the marketing mix. Carry out market research applying appropriate techniques and research methodologies.
  • Event Production 5N1374 – the learner will be equipped with the tools and knowledge to organise and produce an event working independently and with others as part of a team.
  • Work Experience 5N1356 – Planning, preparation and reflection on work placement. Job finding strategies, CV and personal statement preparation, interview skills. Practise employability skills with a view to future planning.

Additional Training 

  • Data Protection (online training): This course gives learners an overview of GDPR. The workshop examines what GDPR stands for and gives an understanding of the current data protection rules and obligations.  The learners also receive information on the types of data, the terminology associated with GDPR, the penalties with breaches, storage of data and general do’s and don’ts regarding data. A record of achievement from Morrison’s Island Campus is issued on successful completion.
  • Microsoft Outlook (online training): This course demonstrates how to use the internet to compose, send, receive and store electronic mail to include attaching a file to an email and managing email folders.  It also facilitates the learner to explore areas related to browser-based email systems including demonstrating the use of at least one current email software package for example: compose, send, receive, reply, forward, print, store electronic messages and open file attachments, attach a file to an email message and create and manage mailboxes and transfer messages to and from relevant mailboxes.  Furthermore, learners develop an appreciation of email etiquette as regards: content, length, style and tone of composed messages and they set up a web-based email account. A record of achievement from Morrison’s Island Campus is issued on successful completion.

Experience of events and event venues, including behind the scenes management.

Leaving Certificate, LCA or QQI Level 4. Mature students are exempt from Leaving Certificate requirement. CERFL proficiency at B2 for access to Level 5 courses for those whose first language is not English.  All applicants will undergo a processing stage during which further information will be gathered in relation to their application.  An offer of a place on this course is contingent on the applicant meeting the entry requirements set out here and satisfactory completion of the processing stage.

Excellent progression opportunities including:

  • MTU Cork: Marketing (MT943)
  • UCC: Food Marketing & Entrepreneurship (CK213)
  • UCC: Commerce (CK201)
  • SETU(Waterford): Marketing and Digital Media (SE410)
  • Morrison’s Island Campus: Progress to 1 of the Morrison’s Island Campus Advanced Business Specialisms, subject to entry requirements being met.

Other excellent progression opportunities to UCC and other Higher Education colleges. Special arrangements in place with MTU Cork (CCPS), MTU Kerry and SETU (Waterford & Carlow) for preferential entry for students of Morrison’s Island locations. See Progressions for details.

Sales and marketing, marketing communications, corporate affairs, event production, digital marketing, customer service.

  • Duration: September to May
  • Fees: €300 including QQI examination fees. (Medical card holders exempt from €50). See payment for details.
  • Certification: 
    • QQI Level 5 Certificate in Marketing 5M2069
    • QQI Component Maths 5N1833 (available as option in evening for learners requiring Maths for progression).
  • Work Experience: Students undertake a block work placement of 2 weeks in a Marketing/Digital Marketing/Advertising/PR Department environment.

Email: marketing@morrisonsislandcampus.ie          Tel: (021) 4223853

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    I will be forever grateful for my time at Cork College of Commerce. Over the two years I spent at the College, I developed an array of skills which I had to chance to apply through work experience in the likes of AM O Sullivan PR, EIL Ireland and The Everyman Theatre.

    I was also given the opportunity to take part in the Pitstop Leadership Programme and, along with a classmate, put together a hugely successful event during our second year which was to raise fund for the Cork City Hospitals Children’s Club.

    My time in the College gave me the guidance and information I needed to find the right next steps for my education. It is because of them I am currently studying in UCC the innovative BA in Digital Humanities and Information Technology, a course I would never have known about if it wasn’t for the highly supportive staff of Cork College of Commerce.

    Kayleigh Falvey, Now studying BA in Digital Humanities and Information Technology, UCC

    I loved my marketing and event management course in CCOC. It is a great college where you get a lot of support and help from your tutors. It gave me the confidence to pursue higher education, which I am currently studying a degree in Marketing and Multimedia at the University of Roehampton.

    Angela Eninš, Marketing and Event Management 2015

    I am a 26 year old qualified accountant working in Quintas Partners in Cork City, I have this week took a senior accountant role within this firm which will give me the platform to progress in my career and achieve my goals I set in 2007 when I started my journey in Cork College of Commerce.

    Don Broderick, Accountant, Quintas Partners

    CCOC provided me with the encouraging, supportive & motivating environment I needed to excel in my studies & progress to UWSTD where I completed my Marketing degree with just one further year study there. The high marks I received in my degree was testament to the three years I spent in CCOC being constantly challenged & supported by brilliant teachers, as is my job as a Marketing Executive.  The personal approach was one of my best aspects, everyone’s needs were catered for individually and there was no “one size fits all” attitude.

    Teresa Lenane, Graduate of University of Wales Trinity Saint David, Swansea