Advanced Business – Marketing Specialism (Business)

• Business Management 6N4310 – understand the role and function of management in a business environment. Gain a detailed picture of the management of planning, organising and controlling. Develop effective management skills such as leadership and communications.
• Work Experience 6N1946 – Present a detailed personal skills audit and career plan including personal goals, action points, development opportunities and career paths. Demonstrate supervisory skills and capacities in the workplace.
• Communications 6N1950 –  builds on the core communications skills gained at level 5 while allowing the learner, working independently and or in a supervisory capacity, to develop such qualities as tact, diplomacy, empathy and patience necessary for communicating with staff/clients in a professional setting.
• Entrepreneurship 6N1941 – The learner will attain the knowledge, skill and competence in advanced theories and concepts of entrepreneurship in order to adopt an entrepreneurial approach to a specific business and or social innovation context, operating independently and or in a supervisory capacity.
• Marketing Communications 6N4370 – Develop an advertising campaign to include setting objectives, identifying target audience, determining budget. Analyse how effective database marketing can improve customer relationships including the impact of the internet, mobile communications and social media as direct marketing tools. Research public relations to include the various PR tools and their effectiveness.
• Managing People 6N3945 -The learner will be equipped with the knowledge, skill and competence to develop standards, measure performance, motivate and empower staff while working in a supervisory role.
• Sales and Marketing Management 6N3613 – Devise an after sales service policy for an organisation including interpersonal skills required when dealing with a dissatisfied customer and how new sales opportunities can be created from after sales service. Design sales management techniques to meet the needs of a range of organisations to include appropriate marketing and selling key performance indicators. Estimate the budgets and forecasting for sales and marketing plan.
• Professional Presentation 6N4006 – Equip the learner with the knowledge, skill and competence of presentation software and communication skills that can be used in a business and training environment.

Additional Training

• Enterprise event / Guest Speakers – An Enterprise event is held annually with talks and workshops from the LEO (Local Enterprise Office), MTU Rubicon Centre, and local entrepreneurs who share their experience with students about their journey. Throughout the year speakers from business and industry visit the college and share insights about the changing landscape of business and commerce and how best to prepare for the future of work.
• Individual support available to build digital skills – Workshops and one-to-one support are offered to students around digital skill development. There is a thorough introduction to our on-line learning platform at the beginning of the academic year, and further support during the year on all aspects of Office 365 and any other packages being used

Email: business@morrisonsislandcampus.ie          Tel: (021) 4223850